UTM Decoder
Paste a URL and inspect its UTM campaign parameters.
When you're handed a long tracked link, it's not obvious what each parameter means.
About UTM Decoder
Paste any URL to instantly extract and display its UTM source, medium, campaign, term, and content parameters in a readable format. This UTM decoder is useful for auditing a competitor's ad links or double-checking your own campaign tagging before a link goes live.
When you're handed a long tracked link, it's not obvious what each parameter means. The UTM decoder splits any URL into its base address and shows each UTM parameter — source, medium, campaign, term and content — along with any other query parameters, so you can audit tagging quickly.
How to use UTM Decoder
- Paste the full URL with its query string.
- Read the parsed UTM values in the table.
- Check for missing or inconsistent parameters.
- Fix the link in the UTM Builder if needed.
Key features
- Extracts all five UTM parameters.
- Lists non-UTM query parameters separately.
- Decodes URL-encoded values.
- Instant and private.
Common use cases
- Auditing campaign links before a launch.
- Working out where a tracked visit came from.
- Reviewing competitors' publicly visible campaign structure.
Frequently asked questions
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