UTM Builder
Build campaign-tagged URLs with UTM parameters.
UTM parameters are short tags added to a link so analytics tools can tell exactly which campaign, channel and creative sent each visitor.
About UTM Builder
Build a properly formatted campaign URL by filling in source, medium, campaign, term, and content fields, so every link you share is trackable in Google Analytics. This free UTM builder helps marketers keep campaign tagging consistent across email, social, and paid channels without manually typing query strings.
UTM parameters are short tags added to a link so analytics tools can tell exactly which campaign, channel and creative sent each visitor. This UTM builder assembles a correctly formatted, URL-encoded campaign link from source, medium, campaign, term and content fields, so your reports stay clean and consistent.
How to use UTM Builder
- Enter the destination URL.
- Fill in utm_source, utm_medium and utm_campaign, plus term and content if needed.
- Copy the generated campaign URL.
- Use it in your email, social post or ad.
Key features
- All five standard UTM parameters.
- Automatic URL encoding of values.
- Handles URLs that already contain query strings.
- Live output, no sign-up.
Common use cases
- Tracking newsletter and social campaigns in Google Analytics.
- Comparing the performance of different ad creatives.
- Keeping team-wide campaign naming consistent.
Frequently asked questions
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